We are all familiar with viral videos that get shared thousands of times on social media. There are a few that stand out among the crowd, specifically those relating to Kickstarter and Indiegogo. We highlight the top five crowdfunding campaigns with viral videos that helped kickstart ludicrous crowdfunding results.
At the very core of a crowdfunding campaign is a story. Most good stories told with video start out with a script. A good story has a beginning a middle and an end. You know when you’ve just witnesses a good story because it leaves you riveted and at the edge of your seat, or time flies right in front of you and before you know it, two hours has past. Hollywood has been doing it since the beginning of time — think back to some of the greatest movies you’ve ever seen and recount the thrill that comes from a great story.
Crowdfunding campaign stories are a little different though. The storytelling method that you are most used to is being entertained after you pay money for it (or stream online for free). In that case you pay for the story before you actually witness the story. In crowdfunding, the method that you need to wrap your head around is giving someone the story before they pay for it.